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Marketing in the Participation Age with Performics CEO Daina Middleton
Wednesday, March 6, 2013 from 4:00 PM to 5:00 PM (EST)
Daina Middleton is Global CEO of Performics, the performance marketing division of Publicis Groupe. She recently published Marketing in the Participation Age, a book that applies Self-Determination Theory to marketing. Daina previously spent 16 years at Hewlett-Packard. Today, she leads 1000 global Performics employees in driving performance for major clients such as American Express, Kohl’s, American Eagle, Kaiser Permanente and New York Life. Please join Daina as she discusses her new book on Wednesday, March 6th at 4pm EST.